Public Relations (event management) Essay Example | Topics and Well Written Essays - 1000 words

Public Relations (event management) - Essay Example This plan outlines the pre-launch activities to be carried out in order to create publicity and awareness for the launch. It will highlight the approaches to different marketing and promotion styles that will prove essential for the publicity. The event management team has conducted meetings with the hotel officials and planned a brief for the mega event to be held on 30th March 2011. How to approach the local media? Advertising through the media can be quite expensive. In order to lower the costs, a partnership with a media channel to advertise is recommended. Since opening a 5 star hotel is a large event, the national newspaper will be a good choice. The advertisement activities are to be done prior to the event. A brand campaign at the right time will be required to make the event known to the masses. There will be some gap between the event and the advertisement, so that people are ready and aware of the activities. This might also help to generate some kind of sponsorship theref ore it is suggested to advertise 2 weeks before the event. Other than that, exclusive invitations could be sent out in some of the wealthy residential areas that are home to the upper class of the city (Damster, et al 2006) Since a five star hotel can cater to many people, flyers or posters are to be put in some of the posh places to advertise the event. Inviting public figures to a hotel opening can be a great way of gaining media coverage. The press would definitely want to cover the event if celebrities are attending it. Sponsorship through television channels will allow the event to reach more targets than sponsoring through some product or service brand. In this way television coverage will be available on the day of the event and will be a major attraction for the attendees. Having sponsors is a great way of gaining media coverage. A press release The press release is to be made exclusively for the event. It will send out the message well and frequently. It is to be made sure that the press release is exciting and can appeal to the audience and not give them a chance to overlook the content and the event. So it should be worded very strongly (Damster et al 2006). For attracting target audience the press release will have a catchy headline in bold letters formatted in the middle. A subheading will be provided underneath to summarise event media release in a line with a smaller font than the main heading. For journalists to get an idea, all main points will be incorporated in the first two paragraphs. All the 5 Ws i.e. â€Å"who, what, when, why, and how† will be briefly stated. A quote from the spokesperson will explain the significance of this event. At the bottom, contact details will be provided for people to get in touch. In publishing the press release, a give out kit will also be an attractive way to gain publicity. This kit will be in the form of a folder containing photos of the hotel, details about the owners and other details about the op erations such as descriptions of facilities, events and rates. The press release is to be brief, while giving out enough information to keep the audience interested and curious (Fier, 1993). Media briefing presentation for the event

Managing People ,Info & knowledge Assignment Example | Topics and Well Written Essays - 4000 words

Managing People ,Info & knowledge - Assignment Example An example of this is the observation that Terry Cole makes that Veronica has a tendency to talk in ‘management terms’ when she does not know what she is talking about. Because she is not aware of what she does not know (as Terry puts it), Veronica risks being blind to alternatives and considering only her own opinion. She also generates conflict with other members of staff, as she is attempting to gain power for herself and her department through the proposed changes. She would like to see the HR department have a bigger role and be more integrated into the company; however, not everyone else agrees that this is desirable. Another person in the case study who exhibits expert power is Terry Cole. Terry is the head of information systems and acts as a liaison to external contractors as well as being responsible for the information and networking systems within the company. Like Veronica, he is very knowledgeable about his field of expertise. He has a tendency to confuse o ther managers by excessive use of technical language, and does not speak up about his own opinions. For example, he is concerned about the project that Veronica is proposing, as he does not believe that she knows the entire situation, and has not throughout about how her proposal will affect other systems within the company. He considers that Mike is too easily influenced into decisions; however, he is not prepared to confront Mike concerning this. Although both Terry and Veronica could be considered to have expert power, the differ in personality and in leadership styles. Veronica is more active than Terry in trying to gain power for herself, and she is also more confrontational in general.... The present study would focus on power as the ability that one individual or group of individuals has to affect control or change over a second individual or group of individuals. This control or change can come in the form of behaviour, attitudes, objectives, needs, opinions or values. Five general types of power are recognised, legitimate, expert, referent, coercive and reward. One issue that arises when any type of change is occurring is that the power of individuals comes into conflict. Each person aims to protect their position of power, and in many cases gain more. Because of this, the types of power that are exhibited in a corporation can have a substantial impact on leadership and the way that changes are implemented. A business has many different components that work together collectively to produce the products and services that the company offers. One aspect of the development of information systems is that each person views the problem from a different perspective. Becaus e of this, they see different approaches as being optimal. In order to understand, and then solve the problem, it must be examined from all potential perspectives. Selective attention is a psychological approach that considers why people pay attention to some factors and not others. There are many different factors that affect selective attention, some of which are external and others are internal. External factors are the stimulus and the context.